» Abstract Cooking is one of the human activities because man must eat and as a result of this, Maggi Star Kitchen programme is designed by a seasoning producer with the view to make its products an household ingredient while preparing foods, it also offers platform to teach women on various food pr…Continue Reading »
» Abstract Radio is a primary communication medium to reach out to a largest segment of the population in Africa and in Nigeria in particular due to its flexibility. It is argued that radio constantly present on the streets, in the homes, market places and workplaces. it is one of the reasons for pack…Continue Reading »
» ABSTRACT Outdoor advertising messages are difficult to avoid because it is placed strategically and use special appealing techniques especially a digital billboard that slides products which reduce boredom while it also used to reinforce the recall of brand names and pay offs. The research examines …Continue Reading »
» ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political …Continue Reading »
» Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase a…Continue Reading »
» Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The…Continue Reading »
» Abstract The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer…Continue Reading »
» Abstract The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their n…Continue Reading »
» Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages even to the illiterates. Findings show that graphics draw the attentio…Continue Reading »
» ABSTRACT This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For t…Continue Reading »
» Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunicati…Continue Reading »
» Abstract The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Backgrounds to the Study Childhood as a stage in the human life cycle encompasses a period of phenomenal biological, physiological, psychological, and social growth. Between infancy and the beginning of adolescence, about age twelve, the human ac…Continue Reading »
» ABSTRACT The study looks into workers’ motivation through wages and salaries administration its influence in Nigerian organization. The study went further to distinguish between gratuitous and paid job with possible effect of wages and salaries as it relates to individual contribution and effo…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the primary reasons for an independent audit is the inherent potential conflict between an entity’s management and users of its financial statements. Management has an incentive to the information presented in financial statements sin…Continue Reading »
» ABSTRACT This research is on the assessment of the influence of socio economic status on career aspiration among Senior Secondary School Students in Sokoto metropolis. This study was on some selected secondary schools in Sokoto metropolis. The study is descriptive in nature and uses Child’s …Continue Reading »
» A STUDY OF THE INFLUENCE OF STUDY HABITS ON THE ACADEMIC PERFORMANCES OF SENIOR SECONDARY SCHOOL STUDENTS CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF STUDY Research on the correlation between study habit and students academic performances has for long received attention from scholars and educationa…Continue Reading »
» ENTREPRENEURSHIP EDUCATION AND ITS INFLUENCE ON THE DEVELOPMENT OF NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study Entrepreneurship is rapidly being recognized for its role in job creation and economic growth, as well as its use in improving a region's, state's, or country's competitive…Continue Reading »
» INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1 Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a prod…Continue Reading »
