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Project topics and materials on "Consumer product"

• 1. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVIOUR OF CONSUMER PRODUC...

  » CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

  Item Type: Project Material |  50 pages |  4,918 engagements | 

• 2. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

  » ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve i...Continue Reading »

  Item Type: Project Material |  50 pages |  4,160 engagements | 

• 3. EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

  » ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

  Item Type: Project Material |  50 pages |  3,865 engagements | 

• 4. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

  » ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

  Item Type: Project Material |  50 pages |  5,454 engagements | 

• 5. THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage. This work is divided into five chapters one as the introduction, which reveals the overview of the ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,245 engagements | 

• 6. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

  » THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA CHAPTER ONE INTRODUCTION 1.1        BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know a...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements |