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1. THE PROBLEMS AND PROSPECTS OF PRIVATE TELEVISION BROADCAST MEDIA
» CHAPTER ONE 1.1 INTRODUCTION In Nigeria, it has been discovered that broadcasting is going through sporadic changes one of such changes is the establishment of private electronic media ownership. This however, has brought about more public participation in the broadcasting activities, creativities, competition and national interest. The federal milit...Continue Reading »
Item Type: Project Material | 65 pages | 10,399 engagements | Source: Mass Communication Projects & Research Materials
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2. THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE
» ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and public relations technique aimed at sustaining customers’ patronage. On this note therefore, this stu...Continue Reading »
Item Type: Project Material | 65 pages | 7,268 engagements | Source: Mass Communication Projects & Research Materials
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3. AVAILABILITY OF QUALIFIED TEACHERS IN EFFECTIVE TEACHING AND LEARNING OF CHRISTI...
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Christian Religious Studies (CRS) forms part of the basic national curriculum for Junior Secondary Schools this may be a surprising fact but it has come up to be the truth and nothing but the truth. Some individuals have linked religious with social habituation and they have also gone a long way to argue that it has no consign in ei...Continue Reading »
Item Type: Project Material | 64 pages | 10,287 engagements | Source: Education Projects & Research Materials
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4. THE IMPACT OF ANTI-HIV/AIDS PROGRAMMES OF ABS TELEVISION ON THE SEXUAL HABITS OF...
» ABSTRACT (Bilteneven 1973:11) says that a mass media can take message around the world. The stimulus for this on the research is to find out the impact of ANTI – HIV/AIDS on the sexual habits of youths especially youth that reside in Ekwulobia Aguata local Government Area. As the saying goes “that youth are the leader of tomorrow”. The first chapter of these my study gives background info...Continue Reading »
Item Type: Project Material | 65 pages | 6,510 engagements | Source: Mass Communication Projects & Research Materials
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5. THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SA...
» ABSTRACT This research is on the impact of Television advertisement of Always on consumers choice of sanitary towel (A study of federal polytechnic Oko). This study is designed to find out how the consumers of this product react to the television advertisement of ‘Always’ whether it affects their choice of sanitary towel. The presumption of the research was that television advertisement aff...Continue Reading »
Item Type: Project Material | 65 pages | 6,238 engagements | Source: Mass Communication Projects & Research Materials
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6. NEWSPAPER COVERAGE OF FOREIGN NEWS IN NIGERIA. A CONTENT ANALYSIS OF DAILY CHAMP...
» CHAPTER ONE 1.1 INTRODUCTION The concept of news, journalism and freedom of press have for many years now been a major sources of disagreement between developing countries eg. African and developed nations of the world. Developing countries often feel ill served by the western news media claiming that foreign writers distrust the story about African growth and development or at times faile...Continue Reading »
Item Type: Project Material | 65 pages | 7,367 engagements | Source: Mass Communication Projects & Research Materials
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7. NEWSPAPERS READING HABIT
» ABSTRACT The study was focused on readership habit of female staff of Nnamdi Azikiwe University Teaching Hospital, Nnewi. The survey research method was adopted, and the researcher obtained a sample of 288 from the population of the study from whom data were obtained and analyzed. Data collected were presented in table and analyzed in simple percentage findings revealed that, most female staff of ...Continue Reading »
Item Type: Project Material | 65 pages | 6,640 engagements | Source: Mass Communication Projects & Research Materials
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8. THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS
» CHAPTER ONE INTRODUCTION 1.1 Background of Study The development of telecommunication in Nigeria began in 1886 when a cable connection was established between Lagos and the colonial office in London by 1893, government office in Lagos were provided with telephone service, which was later extended to Ilorin and Jebbu in the hinterland. A slow but steady process of development in the years that ...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Mass Communication Projects & Research Materials
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9. THE ROLE OF MASS MEDIA IN ANTI-CHILD ABUSE AND TRAFFICKING CAMPAIGN
» ABSTRACT This study on the role of the mass media in anti child abuse in Nigeria. A survey of Owerri metropolis. The study is aimed at addressing the role of the media on their campaign against child trafficking and abuse in Nigeria and to examine their effort being made as well, and also to have an overview of their encumbrances and their performance so far. A total of two hundred questionnair...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Mass Communication Projects & Research Materials
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10. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTION
» ABSTRACT The research work critically examine the role of public relations in improving the image of tertiary institution. The researcher discussed extensively on what public relations is, the history of public relations and the role it plays in tertiary institution. To guide the study, hypothesis were formulated. A review of related literature was done to expose the research and to ensure solid c...Continue Reading »
Item Type: Project Material | 65 pages | 6,881 engagements | Source: Mass Communication Projects & Research Materials
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11. THE ROLE OF PUBLIC RELATIONS IN ACHIEVING ORGANIZATION OBJECTIVES
» CHAPTER ONE INTRODUCTION Public Relation is the art and social science of analysing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the organization and its publics. It is also a deliberate, planned and sustained effort to establish and maintaining mutual understanding between organizat...Continue Reading »
Item Type: Project Material | 65 pages | 13,131 engagements | Source: Mass Communication Projects & Research Materials
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12. THE INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM
» ABSTRACT This research is conducted to find out the influence of media ownership on professionalism (A study ofNigerianNewsDirect Newspaper owned by Samuel Ibiyemi). To achieve the purpose highlighted above, I made use of survey method in gathering and analyzing of collected data. Questionnaires were administered to the respondents (workers at NigerianNewsDirect ) who elicit the...Continue Reading »
Item Type: Project Material | 65 pages | 8,342 engagements | Source: Mass Communication Projects & Research Materials
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13. THE IMPACT OF WOMEN IN ADVERTISING
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is rare this days to see adverts broadcast on television without women playing prominent and visible roles which range from complimentary, subjective, subordinate to major actors in most televisions adverts. These roles may be ascribed by men who may not only enhance the product being advertised but add color, glamour...Continue Reading »
Item Type: Project Material | 65 pages | 6,544 engagements | Source: Mass Communication Projects & Research Materials
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14. THE IMPACT OF RADIO AMULUDUN FM 99.1 ON THE LEVEL OF AWARENESS IN RURAL COMMUNIT...
» CHAPTER ONE 1.1 INTRODUCTION The world is witnessing a revolution in communication technology leading to swift and accurate transfer of messages. The new modes of communication and evolution are so rapid that it is becoming difficult to keep pace with acquiring and maintaining the new media. Technological advancement is also helping the evolution of new ideas and has certainly mad...Continue Reading »
Item Type: Project Material | 65 pages | 7,207 engagements | Source: Mass Communication Projects & Research Materials
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15. THE IMPACT OF MASS MEDIA ON SOCIAL, POLITICAL AND CULTURAL LIFE
» ABSTRACT This project study focuses on the impact of Mass Media on Social, Political and Cultural being of the people. For understanding of the study, Eruwa Community of Ibarapa East Local government, Oyo State was taken as a case study for the research work due to it nearness to the Polytechnic, Ibadan, Adeseun Ogundoyin Campus, Eruwa. T...Continue Reading »
Item Type: Project Material | 65 pages | 6,957 engagements | Source: Mass Communication Projects & Research Materials
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16. THE IMPACT OF AUDIENCE TOWARDS YORUBA NEWS PRESENTATION ON TELEVISION
» ABSTRACT The project work centered on attitudes of audience towards Yoruba news presentation on television in selected areas in Ibadan. In the study the researcher first, identified possible ways through which standard Yoruba language can be portrayed to the public. In the first chapter the project pin points the introduction of Yoruba language, the background of the study, the statement of the pr...Continue Reading »
Item Type: Project Material | 65 pages | 7,233 engagements | Source: Mass Communication Projects & Research Materials
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17. THE IMPACT OF ADVERTISING TO BROADCAST DEVELOPMENT
» CHAPTER ONE 1.0 BACKGROUND INFORMATION 1.1 INTRODUCTION Before any concrete discussion, the word ‘Advertising’ has to be defined and exemplified for easy understanding of the topic The impact of advertising to broadcast development. There are many scholars with different definitions to the word ‘Advertising’ according to the angle they find it meaningful. But t...Continue Reading »
Item Type: Project Material | 65 pages | 6,893 engagements | Source: Mass Communication Projects & Research Materials
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18. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT...
» ABSTRACT This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques on both product acceptability and company sales as well as the functions, objectives and advantages. �...Continue Reading »
Item Type: Project Material | 65 pages | 11,584 engagements | Source: Mass Communication Projects & Research Materials
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19. RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION
» ABSTRACT Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for anything to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed without feedback. It is on this background, that the re...Continue Reading »
Item Type: Project Material | 65 pages | 7,500 engagements | Source: Mass Communication Projects & Research Materials
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20. APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECT...
» Abstract The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social, economic, technological and political relationship with other nations and people. This study was therefore motivated by the desire to discover the best marketing communications approach for rebranding programmes in Nigeria. The study h...Continue Reading »
Item Type: Project Material | 65 pages | 7,461 engagements | Source: Marketing Projects & Research Materials
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21. CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF ...
» Abstract Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft better positioning strategies and develop more effective advertising campaign based on product attributes. In most parts of the world, eating habits have long been dependent on a mixture of local production and imported conserved f...Continue Reading »
Item Type: Project Material | 65 pages | 7,136 engagements | Source: Marketing Projects & Research Materials
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22. MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATIO...
» ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries. The sample size for the policy makers was 100 representing trainees, attaché, senior staff and management staf of the Bureau of Public Enterprises while the population siz...Continue Reading »
Item Type: Project Material | 65 pages | 7,233 engagements | Source: Marketing Projects & Research Materials
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23. CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION
» ABSTRACT The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest. Ghana is currently facing a severe energy shortage due to inefficient energy resources and growing consumption. In order for new energy technologie...Continue Reading »
Item Type: Project Material | 65 pages | 7,190 engagements | Source: Marketing Projects & Research Materials
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24. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the researcher went into the study to find the problems asso...Continue Reading »
Item Type: Project Material | 65 pages | 8,128 engagements | Source: Marketing Projects & Research Materials
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25. EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed at getting the product from the manufacturer to the final consumer (Since the production cycle is complete when the product produce by a...Continue Reading »
Item Type: Project Material | 65 pages | 7,652 engagements | Source: Marketing Projects & Research Materials