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Project topics and materials on "UNIQUE SELLING POINT"

• 1. EXAMINING UNIQUE SELLING POINT (USP) AND CUSTOMER PATRONAGE IN BUSINESS ORGANIZA...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the study A unique selling point (USP, also seen as unique selling proposition) is a feature that differentiates a product from its competitors, such as the lowest cost, the position, the highest quality or the first ever product of its kind or nature. The unique selling point is a marketing concept first proposed as a theory to explain a pattern in succe...Continue Reading »

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