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Project topics and materials on "Types of advertisement"

• 1. ATTITUDE AND PERCEPTION OF PEOPLE TOWARDS TRANSIT ADVERTISEMENT

  » ABSTRACT The study is set out to examine the attitude and perception of people in Lagos metropolis towards transit advertisment. it should be noted that advertising campaign through moving objects have long been in existence and become more very popular in this era of digital printing with digital stickers and digital devices such as car and bus mounted outdoor LED. Do people actually pay attentio...Continue Reading »

  Item Type: Project Material |  50 pages |  4,437 engagements | 

• 2. THE IMPACT OF WOMEN IN ADVERTISEMENT

  » CHAPTER ONE 1.0    Introduction 1.1    Background of the Study     It is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add col...Continue Reading »

  Item Type: Project Material |  50 pages |  5,221 engagements | 

• 3. PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT

  » CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising is a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor. Alide in Okunna (2002). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of information, usually paid form of per...Continue Reading »

  Item Type: Project Material |  50 pages |  4,263 engagements |