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Project topics and materials on "Survival strategy"

• 1. THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPA...

  » ABSTRACT   The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc.   The introduction part of this study as contained in chapter one extensively include an over view of area of study, the importance and the effect of sales promotion in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,954 engagements | 

• 2. EMOTIONAL RESILIENCE: THE SURVIVAL STRATEGY FOR TODAY'S NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY People all across the globe are subjected to extreme stressors like as war, earthquakes, and terrorist attacks, as well as adversities such as poverty and family disturbances, all of which have detrimental consequences on later developmental pathways (Weichold & Sharma 2011). Individuals, on the other hand, respond differently to the...Continue Reading »

  Item Type: Project Material |  54 pages |  3,446 engagements | 

• 3. ADVERTISING A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION

  » ADVERTISING A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY             Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the federation. The station has two st...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements |