» ABSTRACT The proliferation of banks in Nigerian economy resulted in cutthroat competition among banks, the phenomena in informed the decision to probe into how banks market their financial services. In other words, the focus of this work is to find out the marketing strategies adopted by banks to…Continue Reading »
» CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awaren…Continue Reading »
» ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic mark…Continue Reading »
» A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING ON ORGANIZATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background of the Study Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, …Continue Reading »
