» Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500…Continue Reading »
» ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events witho…Continue Reading »
» Abstract The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption…Continue Reading »
» ABSTRACT The study examined the influence of Social Media on Students’ Learning Ability among Secondary School Students in Alimosho Local Government Area of Lagos State. Five research questions and five corresponding hypotheses guided the study. The descriptive survey research design was adopted f…Continue Reading »
» CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million busi…Continue Reading »
» ABSTRACT This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marke…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The era of the teacher being a reservoir of knowledge has past. The world is moving at a jet speed as a result of advances in technology. Importantly, technology entails information and communication which may be defined as the handling…Continue Reading »
» ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events witho…Continue Reading »
» Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms Chapter 2 Lit…Continue Reading »
» Abstract In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanc…Continue Reading »
» Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise th…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the di…Continue Reading »
» Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms Chapter 2 Lite…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Social media has come to stay. It is a recent etchnological development that has caught the attention of people, organization, government and civil society. Social media is becoming more prominent in social interaction and activities. According to…Continue Reading »
» ABSTRACT The study concerned with the effect of Social Media on Academic Performance of Secondary School Students” with a specific focus on Ilobu Commercial Grammar School and Ima High School, Ilobu. There is no doubt about the fact that the world is completely in a global village as postulated by…Continue Reading »
» INTRODUCTION The work looked at how social media predispose adolescents to different social vices and maladaptive behaviours. The study rose as a result of the widespread of social media and how adolescents use this platform. There has also been a sudden increase in juvenile delinquency, especially …Continue Reading »
» A CRITICAL ANALYSIS OF THE IMPACT OF TWITTER’S BAN ON GOVERNMENT TRANSPARENCY AND ACCOUNTABILITY CHAPTER ONE INTRODUCTION 1.1 Background of the study Transparency and accountability are critical for the efficient functioning of a modern democracy and for fostering social well being. I…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Social media platforms facilitate the sharing of information and enhance connectivity and civic engagement. At the same time, however, they are vulnerable to abuse by malicious actors who use the channels to spread misinformation and hateful and d…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Long ago, humans developed increasing communication around the planet. Those connections have helped to highlight other people's ways of life/behavior, religious practices, cultural distinctions, and political views. Technology and communication h…Continue Reading »
» AN ASSESSMENT OF THE IMPACT OF COVID 19 ON SOCIAL MEDIA ADVERTISEMENT CHAPTER ONE INTRODUCTION 1.1 Background of the study A newly emerging corona virus, SARS‐CoV‐2 (previously known as 2019‐nCoV) which can cause corona virus disease (COVID‐19), a severe respiratory illness like SARS an…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Man has naturally expressed a desire to express himself in things concerning his general well being and the development of the community in which he finds himself from the beginning of time. Although, as societies evolve, this innermost yearning h…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The term "social media" is frequently used to describe new kinds of media that allow for interactive involvement. The evolution of media is often split into two epochs: the broadcast epoch and the interactive epoch. During the broadcast era, …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Man has naturally expressed a desire to express himself in things concerning his general well being and the development of the community in which he finds himself from the beginning of time. Although, as societies evolve, this innermost yearning h…Continue Reading »
