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Project topics and materials on "Service industry"

  • 1. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN SERVICE INDUSTRY

    » CHAPTER ONE BACKGROUND TO THE STUDY   1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes th...Continue Reading »

    Item Type: Project Material |  50 pages |  5,422 engagements | 

  • 2. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY

    » CHAPTER ONE BACKGROUND TO THE STUDY   1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes the...Continue Reading »

    Item Type: Project Material |  50 pages |  6,190 engagements | 

  • 3. INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY

    » INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY   CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic changes in the way businesses are conducted worldwide. In early 70’s, Smith had first noted that technological changes in form of new machines are invariably one of the three important ...Continue Reading »

    Item Type: Project Material |  57 pages |  0 engagements | 

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