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Project topics and materials on "selling strategies"

• 1. PERSONAL SELLING STRATEGIES AND PERFORMANCE OF PHARMACEUTICAL FIRMS

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY According to Kotler (1999), selling is offering to exchange an item of value for a different item, either tangible or intangible. The second item, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale. Selling is a key element of a company's promotional mix. It is one on one interacti...Continue Reading »

  Item Type: Project Material |  52 pages |  1,832 engagements | 

• 2. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...

  » THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS CHAPTER ONE INTRODUCTION     1.1     BACKGROUND TO THE STUDY  Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series  of researcher made by them. Marketing is also defined as the process of planning and execu...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements |