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Project topics and materials on "Segmentation"
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1. THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION
» ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers.Some objectives of this study are;· – To find out the role of segmentation in the marketing of NBC Plc products.· – To find out if market segmentation of NBC Plc leads to increase customers patronage.Based on the above objectives, the r...Continue Reading »
Item Type: Project Material | 50 pages | 6,397 engagements |
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