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Project topics and materials on "Segmentation"

  • 1. THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION

    » ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers.Some objectives of this study are;· –   To find out the role of segmentation in the marketing of NBC Plc products.· –   To find out if market segmentation of NBC Plc leads to increase customers patronage.Based on the above objectives, the r...Continue Reading »

    Item Type: Project Material |  50 pages |  6,227 engagements | 

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