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Project topics and materials on "Sales promotion"

• 1. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORG...

  » CHAPTER ONE   1.1      INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”.   However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adjustment Programme (SAP), the reversal is the case. Manufacturers hav...Continue Reading »

  Item Type: Project Material |  50 pages |  5,774 engagements | 

• 2. THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPA...

  » ABSTRACT   The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc.   The introduction part of this study as contained in chapter one extensively include an over view of area of study, the importance and the effect of sales promotion in...Continue Reading »

  Item Type: Project Material |  50 pages |  3,890 engagements | 

• 3. THE ROLE OF SALES PROMOTION ON THE PROFITABILITY OF A FIRM’S PRODUCT IN A DEPR...

  » ABSTRACT The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product in a depressed economy. The challenges that propelled this study revolved around the fact that some organizations are not worry of the impact of sales promotion on alcoholic drink industry in Nigeria and a downward economic trend. Failure on the part of the organization to assess ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,249 engagements | 

• 4. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

  » Chapter One: Introduction 1.1      Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical product will not be at test without these two aspects of it. Though branding and packaging an individu...Continue Reading »

  Item Type: Project Material |  50 pages |  5,494 engagements | 

• 5. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

  » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

  Item Type: Project Material |  50 pages |  4,140 engagements | 

• 6. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

  » ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

  Item Type: Project Material |  50 pages |  4,144 engagements | 

• 7. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

  » ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered...Continue Reading »

  Item Type: Project Material |  50 pages |  4,720 engagements | 

• 8. SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS IN...

  » CHAPTER ONE   1.0 INTRODUCTION   1.1 BACKGROUND OF THE STUDY   People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots.   Promotion consist of advertising, personal selling direct marketing, all term to communication, the advantage of the firm’s goods and services to it’s customer. Promotion is one of the four “Ps” of ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,352 engagements | 

• 9. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry. However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires...Continue Reading »

  Item Type: Project Material |  50 pages |  4,696 engagements | 

• 10. AN INVESTIGATION OF SALES PROMOTION AND ITS INFLUENCE ON BUSINESS PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the last few decades, the financial and commercial activities of most businesses have been affected by the unfavourable state of the Nigerian economy. Hence, businesses have experienced a declining level of sales and profitability and strive to survive (Latif, 2011). In essence, every business enterprise in operation must implement a marketin...Continue Reading »

  Item Type: Project Material |  58 pages |  1,608 engagements | 

• 11. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY CHAPTER ONE 1.1  INTRODUCTION Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand switchers and generate good sales within a short span of time. They can encou...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 12. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE OR...

  » THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at the ...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 13. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRO...

  » THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS   CHAPTER ONE 1.1       INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Ma...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 14. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS

  » THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND OF THE STUDY  Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is concerned with the ways and means by which i...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 15. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

  » THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1      Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical pro...Continue Reading »

  Item Type: Project Material |  52 pages |  0 engagements |