» CHAPTER ONE 1.1 INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at …Continue Reading »
» ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc. The introduction part of this study as contained in chapter one ex…Continue Reading »
» ABSTRACT The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product in a depressed economy. The challenges that propelled this study revolved around the fact that some organizations are not worry of the impact of sales promotion on alcoholic drink i…Continue Reading »
» ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in i…Continue Reading »
» ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and quest…Continue Reading »
