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Project topics and materials on "Relevance of profitability"

    1. THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN NIGERIA BANKS

    Β» ABSTRACT Deposit mobilization and profitability are the twins of management which make the subject matter of this research work to cut across virtually all management functions and their application in the banking industry. The research paper also highlighted the benefit of efficient marketing activ…Continue Reading Β»

    πŸ“‹ Item Type: Project Material | πŸ“„ 50 pages | πŸ“– Chapters: 1-5 | πŸ“ Ms-Word Format πŸ‘ 10,079 views

    2. THE IMPORTANCE OF PROMOTION AS A COMPONENT IN THE MARKETING MIX ELEMENT ON PROFITABILITY

    Β» ABSTRACT This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service organization (IJBA BANK in particular). This research work identifies the problems of promotion andattempt solutions to such problem and reviews relevant literature on prom…Continue Reading Β»

    πŸ“‹ Item Type: Project Material | πŸ“„ 50 pages | πŸ“– Chapters: 1-5 | πŸ“ Ms-Word Format πŸ‘ 9,688 views
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