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Project topics and materials on "Relevance of market segmentation"

  • 1. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY

    » ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach.  A sample size of One hundred was drawn from the population. A hundred questionnaires were distributed randomly to stratified groups among th...Continue Reading »

    Item Type: Project Material |  50 pages |  4,644 engagements | 

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