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Project topics and materials on "Relevance of group behaviour"
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1. AN EVALUATION OF GROUP BEHAVIOUR FOR ORGANISATIONAL EFFECTIVENESS AND EFFICIENCY
» CHAPTER 1 1.1 BACKGROUND OF THE STUDY CONSUMER S conformity can be shaped by three different types of reference group influences ;informational, normative and indentification. It is important to distinguish among these types, since the marketing strategy required depends on the type of influence involved.INFORMATIONAL INFLUENCE; Informational influence occurs when an individua...Continue Reading »
Item Type: Project Material | 50 pages | 5,279 engagements |
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