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Project topics and materials on "Relevance of business organisation"

• 1. THE EFFECTIVENESS OF PUBLIC RELATIONS IN A BUSINESS ORGANISATION

  » CHAPTER ONE   1.0       INTRODUCTION 1.1       BACKGROUND OF THE STUDY Most government and private organizations recognize the need and importance of public relations despite their different commitment to their various public.   As stated by Ajala (1993) the British institute of public relations (BIPR) defines relations as the deliberate, planned and sustained effort to establish a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,177 engagements |