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Project topics and materials on "Relationship marketing"

• 1. RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE

  » ABSTRACT   An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers.   The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance.   In doing so, the existing system in the industry shall be examined to ascertain the problem there in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,931 engagements | 

• 2. RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE

  » RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE   CHAPTER ONE INTRODUCTION 1.1 Background Information To The Study Globalization and competition has placed more demand on customer services delivery across all organization. This is worsened by the hostile business environment and unpredictable nature of customers. However, every organization must survive through attracting ...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 3. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PR...

  » THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key ...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements |