» ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance. …Continue Reading »
» RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background Information To The Study Globalization and competition has placed more demand on customer services delivery across all organization. This is worsened by the hostile business environment…Continue Reading »
» THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything m…Continue Reading »
