» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The era of internet technology has had a favorable impact on our everyday lives and routines as well as on how businesses work around the world. The internet has provided businesses and individuals with a new means of communication as well as o…Continue Reading »
» FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is the means of informing as well as influencing the general public to buy a product or services t…Continue Reading »
» IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT CHAPTER ONE INTRODUCTION Background Of The Study Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non personal form of communication conducted through paid media under clear sponsorship. Also adve…Continue Reading »
» IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON CONSUMER CUSTOMER BUYING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the Study All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organ…Continue Reading »
» IMPACT OF FOREIGN GOODS ON NIGERIAN CONSUMERS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A major challenge in to the Nigerian economy is the development of successful domestic enterprises that provide its people with needed products and thus contributes significantly in economic develop…Continue Reading »
» IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Numerous price strategies can be seen everywhere in the modern society. Whenever we turn on the TV, look through a newspaper, or listen to the radio advert…Continue Reading »
» INFLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The survival and growth of organizations in today’s fast paced, globalized and increasing competitive market is dependent on their ability to sat…Continue Reading »
» THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing had been practiced right from ancient times. Organizational purchasing started in Nigeria Seriously after Independence. Before Independence, the Industry was…Continue Reading »
» THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS CHAPTER ONE INTRODUCTION 1.1 Background to the Study Historically,there has been a gap in information communication between the sellers and the buyers. This resulted from massive production of different varieties of product by diffe…Continue Reading »
» THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It…Continue Reading »
» THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the study All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consum…Continue Reading »
