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Project topics and materials on "purchase behaviour"

• 1. A STUDY ON FACTORS INFLUENCING NIGERIAN ONLINE CONSUMERS’ PURCHASE BEHAVIOUR

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The era of internet technology has had a favorable impact on our everyday lives and routines as well as on how businesses work around the world. The internet has provided businesses and individuals with a new means of communication as well as opportunities to communicate and access information in entirely new ways (Kumar & Dange, 2012). Essen...Continue Reading »

  Item Type: Project Material |  56 pages |  1,600 engagements | 

• 2. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STU...

  » FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is the means of informing as well as influencing the general public to buy a product or services through visual or oral messages. A product or service is advertised to create awareness in the minds ...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 3. IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT

  » IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT CHAPTER ONE INTRODUCTION Background Of The Study Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regardi...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 4. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHA...

  » IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON CONSUMER CUSTOMER BUYING BEHAVIOR   CHAPTER ONE INTRODUCTION 1.1 Background to the Study All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively t...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 5. IMPACT OF FOREIGN GOODS ON NIGERIAN CONSUMERS

  » IMPACT OF FOREIGN GOODS ON NIGERIAN CONSUMERS CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY A major challenge in to the Nigerian economy is the development of successful domestic enterprises that provide its people with needed products and thus contributes significantly in economic development of the country. Nigeria has a geographical importance in Africa through the potential of growth...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 6. IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR

  » IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY         Numerous price strategies can be seen everywhere in the modern society. Whenever we turn on the TV, look through a newspaper, or listen to the radio advertisements, different price strategies immediately jump into our sight. These include the mailboxes, t...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 7. INFLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE S...

  » INFLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The survival and growth of organizations in today’s fast paced, globalized and increasing competitive market is dependent on their ability to satisfy—and even delight customers. Customers’ satisfaction and delight hinge heavily on organizati...Continue Reading »

  Item Type: Project Material |  56 pages |  5 engagements | 

• 8. THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES

  » THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing had been practiced right from ancient times. Organizational purchasing started in Nigeria Seriously after Independence. Before Independence, the Industry was mainly administrative and not manufacturing, manufacturing firm started shortly after Independence ...Continue Reading »

  Item Type: Project Material |  58 pages |  1,029 engagements | 

• 9. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

  » THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS CHAPTER ONE INTRODUCTION 1.1   Background to the Study Historically,there has been a gap in information communication between the sellers and the buyers. This resulted from massive production of different varieties of product by different producers. In order to publicize such products, advertising becomes inevitable. In a capitalist...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 10. THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION

  » THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It is by it’s nature of service” function oriented to providing a complete supply service for user...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 11. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the study All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the ...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements |