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Project topics and materials on "Public services marketing"
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1. PUBLIC SERVICES MARKETING
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) v In the 1990s, greater emphasis being p...Continue Reading »
Item Type: Project Material | 50 pages | 4,581 engagements |
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