» CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study Whether an organization is profit oriented, non profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any serious organization…Continue Reading »
» Abstract The study examined the role of public relations in enhancing peace in higher institutions particularly in Osun State Polytechnic, Iree. Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good r…Continue Reading »
» ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neithe…Continue Reading »
» Abstract The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption…Continue Reading »
» ABSTRACT The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed some research method in explaining the method w…Continue Reading »
» ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken.…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Most government and private organizations recognize the need and importance of public relations despite their different commitment to their various public. As stated by Ajala (1993) the British institute of publ…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for manag…Continue Reading »
» ABSTRACT The project work is aimed at critically examining “The roles of police public relations as a mechanism for improving police community relation in Dunukofia local Government Area”. It attempts at critically evaluating the roles the police plays to improve their relationship with the publ…Continue Reading »
» ABSTRACT This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected throughquestionnaire. Thereafter the data collected were analyzed using chi – square method (X2) = …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In recent years, public relations has emerged as a powerful marketing strategy in modern corporate management. Its impact is being felt by both large and small businesses, with the potential for much greater development. It is critical for mana…Continue Reading »
» A COMPARATIVE ASSESSMENT OF PUBLIC RELATIONS FUNCTIONS IN THE NIGERIAN BANKING SYSTEM AND GOVERNMENT PARASTATALS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Webster is new international dictionary third edition, public relations is “ the promotion of rapport and goodwill betw…Continue Reading »
» AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES IN THE NIGERIA FINANCIAL INSTITUTIONS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The world we live in today is dominated by improved technology like wise public relations seems to be growing rapidly to attract good measures of recognitio…Continue Reading »
» AN ASSESSMENT OF PUBLIC RELATIONS STRATEGY AS A TOOL TO PROMOTE GOVERNMENT POLICIES TO THE CITIZENRY CHAPTER ONE INTRODUCTION 1.0 INTRODUCTION The government as an institution is an organization and can only succeed when it maintains mutual lines of communication between itself and its c…Continue Reading »
» PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY (A CASE STUDY OF CONSTRUCTION INDUSTRY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY It is the responsibility of every industry to have a cordial relationship with their employees and their external environment i.e the general public. With r…Continue Reading »
» THE ROLE OF PUBLIC RELATIONS IN ACHIEVING ORGANIZATION OBJECTIVES CHAPTER ONE INTRODUCTION 1.1 Background of the Study Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of action…Continue Reading »
