» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research project on the role of public relation in crisis management in Nigeria considered the evaluation of individuals or workers with respect to their job performance. The role public relation…Continue Reading »
» 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including …Continue Reading »
» COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATION CHAPTER ONE INTRODUCTION Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Sec…Continue Reading »
» PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION CHAPTER ONE 1.1 INTRODUCTION The term public relation has already been defined from different perspective by different authors. Nwokoye (1984) defined public relation as the activities of a cooperation union, governme…Continue Reading »
» PUBLIC RELATIONS, AS A TOOL FOR ERADICATING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The study is on public relations as a veritable tool for eradicating cultism in Nigeria tertiary institutions having the institute of management and technology, …Continue Reading »
» THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The history of African petroleum Plc date back to 1954 when the then British petroleum BP company Limited, brought up the assets of Atlantic refining company on the West African …Continue Reading »
» THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION. CASE STUDY: ZENITH BANKS IN ANAMBRA STATE CHAPTER ONE INTRODUCTION 1.1 Background of the study Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leade…Continue Reading »
