What's your project topic?

Project topics and materials on "Prospects and Problems of E-marketing"

• 1. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

  » CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY           According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In ...Continue Reading »

  Item Type: Project Material |  50 pages |  8,436 engagements |