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Project topics and materials on "Prospects and Problems of E-marketing"
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1. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In ...Continue Reading »
Item Type: Project Material | 50 pages | 10,381 engagements |
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