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Project topics and materials on "Promotional tools"

• 1. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN ...

  » CHAPTER ONE 1.1      INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to buy a commodity or a service or to act favorably upon an ideal that has commercial significance to the...Continue Reading »

  Item Type: Project Material |  50 pages |  4,757 engagements | 

• 2. PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS

  » ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi squa...Continue Reading »

  Item Type: Project Material |  50 pages |  5,365 engagements |