» ABSTRACT This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food take Cil Water as a case study. The ultimate purpose of this study is to examine how good packaging service as a promotional tool in the solves and promotion of…Continue Reading »
» ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to …Continue Reading »
» ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT CHAPTER ONE 1.0 INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuas…Continue Reading »
