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Project topics and materials on "Promotional mix"

• 1. THE IMPACT OF PROMOTIONAL MIX IN THE MARKETING OF AIRLINE SERVICE

  » CHAPTER ONE /INTRODUCTION 1.1        HISTORICAL BACKGROUND OF THE CASE STUDY In every fact of business, be it profit or nonprofit oriented, the owner of such business concern must focus on techniques to create awareness for its products, services and ideas. For a system of transaction to take place, marketing thus call for more than developing a product, pricing and making it readily access...Continue Reading »

  Item Type: Project Material |  50 pages |  4,916 engagements |