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Project topics and materials on "Product performance"

• 1. TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE

  » CHAPTER ONE   1.0      INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business. They energize the company’s marketing, sales and distribution activities and provide new opportunities in the face of declining markets for existing products. ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,281 engagements | 

• 2. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE OR...

  » THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at the ...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements |