» ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Product marketing is critical for increasing sales and thus profit for the industry.However, in academic environments such as universities and colleges, the marketing of libraries and information is done through professional librarians who must e…Continue Reading »
» CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium ente…Continue Reading »
» SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. In…Continue Reading »
» SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user…Continue Reading »
