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Project topics and materials on "Product marketing"

• 1. THE EFFECT OF BRANDING ON PRODUCT MARKETING

  » ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding that distinguishes similar products of different ma...Continue Reading »

  Item Type: Project Material |  50 pages |  17,740 engagements | 

• 2. THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCT IN ACADEMIC LIBRARIES IN ...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Product marketing is critical for increasing sales and thus profit for the industry.However, in academic environments such as universities and colleges, the marketing of libraries and information is done through professional librarians who must envision that the reading public will become aware of their library services. Libraries are regarded ...Continue Reading »

  Item Type: Project Material |  53 pages |  2,619 engagements | 

• 3. CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR...

  » CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the large firms have been hiri...Continue Reading »

  Item Type: Project Material |  60 pages |  2,112 engagements | 

• 4. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

  » SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. Increase in sales and profitability of firm cannot be enhanced without advertising, sales promotion, p...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 5. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PR...

  » SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT   CHAPTER  ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with soci...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements |