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Project topics and materials on "Product failure"

  • 1. PRODUCT FAILURE: THE CAUSES AND EFFECTS ON THE NIGERIAN ECONOMY

    » ABSTRACT   This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy.  Product is a vital component of the marketing mix and the reason why companies are in existence.  In developing a programme to reach its intended market, a company starts with product designed to satisfy the wants and needs of its target market.  The questionnaires were administe...Continue Reading »

    Item Type: Project Material |  50 pages |  5,901 engagements | 

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