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Project topics and materials on "product branding"
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1. IMPACT OF PRODUCT BRANDING ON AN ORGANIZATION
» IMPACT OF PRODUCT BRANDING ON AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the eyes and imaginations of consumers, branding is the attachment of a specific and unique image or feature to a certain product that distinguishes it from other items (Chen, 2007). According to the definition of branding given above, a brand adds value to a physical product in additio...Continue Reading »
Item Type: Project Material | 51 pages | 2,398 engagements |
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