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Project topics and materials on "Product"

• 1. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRO...

  » CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND TO THE STUDY           Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with social media (Ostrow, 2010). The number of social media users g...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 2. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVOIUR OF CONSUMER PRODUC...

  » CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

  Item Type: Project Material |  50 pages |  4,408 engagements | 

• 3. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT

  » CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growth by offering modified or new product to current market segments. Before introduction, a new product...Continue Reading »

  Item Type: Project Material |  50 pages |  5,397 engagements | 

• 4. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because introducing a new product to the market is expensive a...Continue Reading »

  Item Type: Project Material |  50 pages |  4,764 engagements | 

• 5. EFFECT OF OVERHEAD COST ON THE SELLING PRICE OF A PRODUCT

  » ABSTRACT This write up discuss: “”.  A case study of UNILEVER PLC.  This research was carried out using various research methods such as questionnaire and interview.   Result from the relevant data collected are presented in tabular form and analysis made.  All possible solution and assistance headed on the effect of overhead cost on the Selling Price of a product were discussed in th...Continue Reading »

  Item Type: Project Material |  50 pages |  5,083 engagements | 

• 6. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALE AND MARKETING

  » AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid 29. The COVID 19 pandemic is a global public health emergency characterized with high infectivi...Continue Reading »

  Item Type: Project Material |  55 pages |  1,941 engagements | 

• 7. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

  » ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT CHAPTER ONE 1.0       INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuasion nature to existing customers or the generality of the populate. In communication system (through...Continue Reading »

  Item Type: Project Material |  52 pages |  0 engagements | 

• 8. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT

  » INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Pricing is a strategy for selling the product or services of a new business, it is a reflection of how serious a company is in meeting the competition ahead. A good pricing strategy plan is backed by careful collected market, consumer and competitor information, sometime citing profession...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 9. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

  »   THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT CHAPTER ONE INTRODUCTION 1.1 Background to the Study Packaging has a great influence or impact in the lives of human and product alike. Most physical products have to be packaged and labeled. Some packages such as the coke bottle and eggs container are world famous. Many marketers have called packaging a fifth “P” along with Prod...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 10. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS

  » THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS CHAPTER ONE INTRODUCTION 1.1  Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the customers using a friendly language (Fozia...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements |