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Project topics and materials on "Preference"

• 1. PROMOTIONAL TOOLS AND CONSUMER PREFERENCE

  » CHAPTER ONE 1.0 INTRODUCTIONIn performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the functional and benefit that could be derived from it. After producing a product, the new product as to get to the final consumer who may not be aware of the existence of such new product.The next task or job for ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,152 engagements | 

• 2. SATELLITE TELEVISION CHANNELS PREFERENCE AMONG YOUTHS

  » SATELLITE TELEVISION CHANNELS PREFERENCE AMONG YOUTHS   CHAPTER ONE INTRODUCTION 1.1       Background to the Study With the shrinking of the world into a global village through the increasing sophistication of communication technologies, the local media in a nation is brought under fierce competition for local audience by the global media. What broadcasting does today is to facilitate the p...Continue Reading »

  Item Type: Project Material |  52 pages |  1,078 engagements |