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1. APPRAISING THE IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK...
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of informatio...Continue Reading »
Item Type: Project Material | 50 pages | 4,960 engagements |
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