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• 1. PERSONAL SELLING STRATEGIES AND PERFORMANCE OF PHARMACEUTICAL FIRMS

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY According to Kotler (1999), selling is offering to exchange an item of value for a different item, either tangible or intangible. The second item, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale. Selling is a key element of a company's promotional mix. It is one on one interacti...Continue Reading »

  Item Type: Project Material |  52 pages |  1,832 engagements |