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Project topics and materials on "Personal selling"

• 1. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

  » ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,251 engagements | 

• 2. THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT

  » CHAPTER ONE   1.0  INTRODUCTION   This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd.       BACKGROUND OF THE STUDY This research work deals with the effort of personal selling on the marketing of industrial product . Those industrial firm and institution that have recognized the usefulness o...Continue Reading »

  Item Type: Project Material |  50 pages |  6,808 engagements | 

• 3. THE INFLUENCE OF EMOTIONS DISPLAYED AND PERSONAL SELLING ON CUSTOMER BEHAVIOUR I...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE SUDY Personal selling is crucial in the corporate world because it facilitates two way contact between consumers and service suppliers and increases demand for goods or services by using aggressive selling tactics to convince customers to purchase. Face to face engagement is important because it allows a service employee to customize a message to a ...Continue Reading »

  Item Type: Project Material |  56 pages |  2,775 engagements | 

• 4. THE ROLE OF PERSONAL SELLING IN ENHANCING CLIENT SATISFACTION IN NIGERIAN INSURA...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY A product that is well conceived and produced through the combination of the most modern technologies and the best of inputs can not sell itself. There is the need for the existence of such a product to be made known to the target market. A good or service should respond favourably to the marketing mix which will result in the full performance of a...Continue Reading »

  Item Type: Project Material |  57 pages |  3,070 engagements | 

• 5. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

  » SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. Increase in sales and profitability of firm cannot be enhanced without advertising, sales promotion, p...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 6. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

  » THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES CHAPTER ONE INTRODUCTION 1.1   Background of the study The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive advantage and remain relevant in the marketplace. This can only be achieved through the adoption of personal selling as a promotion mix strategy. Personal se...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements |