» Abstract The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption…Continue Reading »
» ABSTRACT Computers and telecommunication system have become very important tools for operation and service aid for electronic data and information. Nigerian banks have now realized that banking today requires prompt delivery of services, efficiency and the ability of customers to be served in any of…Continue Reading »
» ABSTRACT This study is an overview of the impact of communication on effective leadership in an organization. Communication is the transmission of information from one person to another or from one organization to another. The role of effective communication on effective leadership of an organizatio…Continue Reading »
» ABSTRACT This project work examine the contribution of entrepreneurship programme to economic development. Various entrepreneurship concepts were analysed to understands the past literatures on the study of entrepreneurship. Moreso, series of definitions were also given to know different perspect…Continue Reading »
» CHAPTER ONIE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Total quality management “TQM” as an organizational cultural, commitment to satisfying customer through the use of an integrated systems of tools, techniques, and training, Lawal et al (2000) TQM refers to a quest for quality that i…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Motivation simply means the action of motivating employee. In the area of their job in order to put on the best performance. If employees are given necessary motivation there will be great achievement and progress in the area of the e…Continue Reading »
» ABSTRACT This project looked into the motivation as a tool for increasing the productivity of workers in an organisation. Four research questions were formulated for the study all derived from the objective of the study. Questionnaire was used to gather data from thirty (30) respondents in Zenith…Continue Reading »
» AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefo…Continue Reading »
» THE EFFECT OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human beings are the most precious part of civilization. His is because of all created beings, man is the most important organize and co – ordinate himself and other re…Continue Reading »
» THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we had what was called “s…Continue Reading »
