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Project topics and materials on "Optimization of consumer buying behaviour"

• 1. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

  » CHAPTER ONE 1.0  INTRODUCTION        Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,062 engagements | 

• 2. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR

  » ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »

  Item Type: Project Material |  50 pages |  5,614 engagements |