» Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short term or permanent basis. …Continue Reading »
» ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank. Out of the total population of first bank, Kaduna…Continue Reading »
» CHAPTER ONE 1.8 INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance…Continue Reading »
» CHAPTER ONE 1.1 INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The Hotel Industry…Continue Reading »
» CHAPTER ONE 1.8 INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance…Continue Reading »
» ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give …Continue Reading »
» A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING ON ORGANIZATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background of the Study Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a result of how well …Continue Reading »
» ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN E MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today's world; thus, the competitive aspects of…Continue Reading »
» AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefo…Continue Reading »
» GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing is warfare without a gunshot. It is psychological and is fought in the minds of the customers and consumers. The barrage of advertising i…Continue Reading »
» IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA (A CASE STUDY OF NORTHERN BAG MANUFACTURING COMPANY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target p…Continue Reading »
» PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, commu…Continue Reading »
» THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC CHAPTER ONE INTRODUCTION 1.1 Background to the study To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strat…Continue Reading »
