» CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales of the company’s products are expanded…Continue Reading »
» ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products fail…Continue Reading »
» ABSTRACT The topic of the project is “market strategies of community banks. The aim of this study is to know the extent of customers’ dissatisfaction with community banks services, and to know the organizational objectives that may hinder the growth and development of community banking in Nigeri…Continue Reading »
» ABSTRACT The topic of the project is “market strategies of community banks. The aim of this study is to know the extent of customers’ dissatisfaction with community banks services, and to know the organizational objectives that may hinder the growth and development of community banking in Nigeri…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administration. Howev…Continue Reading »
