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Project topics and materials on "Marketing research"

• 1. CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION

  » CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,411 engagements | 

• 2. THE ROLE OF MARKETING RESEARCH IN THE PLANNING AND DEVELOPMENT OF A NEW PRODUCT

  » ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions, objectives, relevance of study, research problems ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,636 engagements | 

• 3. MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPAN...

  » ABSTRACT   This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,271 engagements | 

• 4. THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGE...

  » ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to determine whether marketing research is a better way of satisfying the customer needs to ascertain if r...Continue Reading »

  Item Type: Project Material |  50 pages |  5,048 engagements | 

• 5. THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVE...

  »   THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY American marketing association approved an expanded definition of marketing in 1987, the previous definition – the systematic gathering, recording and analyzing of data had been criticized because it reviewed marketing research activities too...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 6. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

  » THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires timely, adequate, reliable and precise information to make his marketing – oriented decisions. Th...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 7. THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTUR...

  » THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Marketing research involves conducting report to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of firm marketing environment...Continue Reading »

  Item Type: Project Material |  56 pages |  2,420 engagements |