» CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; mon…Continue Reading »
» ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introd…Continue Reading »
» ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand …Continue Reading »
» ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to det…Continue Reading »
» THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY American marketing association approved an expanded definition of marketing in 1987, the previous definition – the systematic gathering, recor…Continue Reading »
» THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires…Continue Reading »
» THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Marketing research involves conducting report to support marketing activities and the statistical interpretation of data into information. This information i…Continue Reading »
