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Project topics and materials on "marketing ideas"

• 1. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECTS ON CUSTOME...

  » CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing managem...Continue Reading »

  Item Type: Project Material |  50 pages |  2,250 engagements |