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Project topics and materials on "marketing effectiveness"

• 1. INVESTIGATION ON THE RELATIONSHIP BETWEEN INFORMATION SHARING AND MARKETING EFFE...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Since firms are under pressure to provide meaningful and useful outputs, evaluating the marketing effectiveness of business processes has become a fundamental subject in both academics and industry. Applying marketing effectiveness to this goal ensures alignment with a company strategy, implying that marketing effectiveness is con...Continue Reading »

  Item Type: Project Material |  59 pages |  3,002 engagements |