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Project topics and materials on "Marketing"

  • 1. THE ROLE OF MARKETING CO-OPERATIVES IN ECONOMIC DEVELOPMENT OF NIGERIA

    » ABSTRACT   This project looked into the role of marketing co operative in economics development of Nigeria. (A case study of Rice Marketing Co operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co operatives in Ugbawka Nkanu "East and the management and organization of Ugbawka marketing co operatives, to obtain relevant data on the views of the respondents towards ...Continue Reading »

    Item Type: Project Material |  50 pages |  6,259 engagements | 

  • 2. AWARENESS AND INFLUENCE OF SUBSCRIBER IDENTITY MODULE (SIM) PORTING AS A MARKETI...

    » Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunications Commission (NCC). Mobile Number Portability (MNP) is a service that enables mobile telephone use...Continue Reading »

    Item Type: Project Material |  50 pages |  4,483 engagements | 

  • 3. EFFECT OF MARKETING STRATEGY

    » Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short term or permanent basis. The American Marketing Association most recently defined Marketing as "the activity, set of institut...Continue Reading »

    Item Type: Project Material |  50 pages |  5,049 engagements | 

  • 4. IMPACT OF PUBLIC RELATIONS ON MARKETING OF BANKING SERVICE

    » ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relation fun...Continue Reading »

    Item Type: Project Material |  50 pages |  5,386 engagements | 

  • 5. THE IMPACT OF INDUSTRIAL CONFLICT ON THE MARKETING OF BANKING SERVICES IN NIGERI...

    » ABSTRACT   It identifies the labour market and other factor largely outside the control of the individual employers. Industrial activities deals with success in the industrial relation is legally based on the knowledge on employees expectation, knowledge of development else where the current weakness and strengths of subject and negotiation on by the management due to failure on trade union on ne...Continue Reading »

    Item Type: Project Material |  50 pages |  4,564 engagements | 

  • 6. THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

    » CHAPTER ONE   INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural probl...Continue Reading »

    Item Type: Project Material |  50 pages |  4,693 engagements | 

  • 7. THE SIGNIFICANCE OF PRODUCT QUALITY IN THE MARKETING OF SOFT DRINK

    » ABSTRACT The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca Cola Bottling Company is chosen as a study. Among other things to examine comprehensively are the various activities in significance of product quality, so as to enable the researcher come up with conclusion and recommendation. To b...Continue Reading »

    Item Type: Project Material |  50 pages |  4,984 engagements | 

  • 8. STRATEGIES FOR MARKETING A NEW PRODUCT IN A SATURATED MARKET

    » CHAPTER ONE 1.1   BACKGROUND OF THE STUDY         Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of the fact that order individuals and organizations may have been involved in a production and marketer wants to go into. The implication of this, is that market for the product co...Continue Reading »

    Item Type: Project Material |  50 pages |  4,951 engagements | 

  • 9. ROLE OF MARKETING IN NIGERIA BANKING SECTOR

    » CHAPTER ONE 1.1   BACKGROUND OF THE STUDY         Financial institutions plays a significant role in the economy of every country in the world.         They offer a large and ever expanding number of products and services to the public and private sector such as long and short term loans, annuities, saving accounts, mortgages financial advice and other financial services.    ...Continue Reading »

    Item Type: Project Material |  50 pages |  13,326 engagements | 

  • 10. AN EVALUATION OF MARKETING OF TERM ASSURANCE IN NIGERIA

    » ABSTRACT   A close look at the Nigeria insurance market indicate that the sale and purchase of term, assurance policy is declining.  And this decline was assumed an unpro portinate dimension since the Nigerian’s independence in 1969, hence it calls for urgent attention.   This research therefore is intended to provide empirically both the conceptual and operational views of what term assuranc...Continue Reading »

    Item Type: Project Material |  50 pages |  5,527 engagements | 

  • 11. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

    » ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business.   Also the study was focused on analyzing and assessing the marketing activities of small scale business, with a special reference on Aqua Rapha (Go...Continue Reading »

    Item Type: Project Material |  50 pages |  8 engagements | 

  • 12. THE ROLES OF MIDDLEMEN IN THE MARKETING OF PADDY RICE

    » ABSTRACT The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70 middlemen in the four major markets of study area. Frequency distribution, percentage, ranking, mean, the matrices...Continue Reading »

    Item Type: Project Material |  50 pages |  8,138 engagements | 

  • 13. DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM

    » CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads to better decision making especially in this era of...Continue Reading »

    Item Type: Project Material |  50 pages |  7,836 engagements | 

  • 14. AN EXAMINATION OF ACADEMIC LIBRARY SERVICES AND THE NEED FOR EFFECTIVE MARKETING...

    » S CHAPTER ONE INTRODUCTION 1.1 Background To The Study The academic library serves as the brain of its parents' information. According to Aina (2004), the primary purpose of an academic library is to assist the academic environment's objectives in the areas of learning, teaching, and research service. For millennia, Jubb and Green (2007) noted that academic libraries have played a crucial role in ...Continue Reading »

    Item Type: Project Material |  60 pages |  1,864 engagements | 

  • 15. EVALUATION OF EFFECTIVENESS OF MARKETING COMMUNICATION MIX ELEMENTS IN NIGERIAN ...

    »   CHAPTER ONE   INTRODUCTION   1.1  BACKGROUND OF THE STUDY Organizations work to accomplish a certain task over an indefinite amount of time. Organizations should strive for innovative and profitable methods of doing corporate practices to meet corporate goals in order to stay in existence for a long time. The fight for sustainability and success in industry has grown more complex and challen...Continue Reading »

    Item Type: Project Material |  51 pages |  2,009 engagements | 

  • 16. INVESTIGATION OF MARKETING STRATEGIES IN THE MUSIC INDUSTRIES

    » CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The importance of communication cannot be overemphasized. Communication has from the onset been a fundamental and crucial part of human existence. Without communication, humans cannot survive because communication is the only means through which ideas and knowledge could be passed from one generation to the other. Baran (2011) is of ...Continue Reading »

    Item Type: Project Material |  59 pages |  2,144 engagements | 

  • 17. THE IMPACT OF MARKETING INTELLIGENCE SYSTEM ON SALES OF BEVERAGES.

    »   CHAPTER ONE: INTRODUCTION 1.1 Background of the study Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be jeopardized if they do not prepare for these changes, which occur at such a rapid pace. The goal of m...Continue Reading »

    Item Type: Project Material |  52 pages |  2,291 engagements | 

  • 18. THE ROLE OF SELLING AND SALES MANAGEMENT IN MARKETING

    »   CHAPTER ONE INTRODUCTION   1.1  BACKGROUND OF THE STUDY Firms are putting a lot of effort into establishing and sustaining tight, cooperative partnerships with a small number of vendors, consumers, and channel partners in order to create long term competitive advantages. Firms generate value across these partnerships by differentiating their offerings and/or lowering their prices (Ber ling, 1...Continue Reading »

    Item Type: Project Material |  52 pages |  3,118 engagements | 

  • 19. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALE AND MARKETING

    » AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid 29. The COVID 19 pandemic is a global public health emergency characterized with high infectivi...Continue Reading »

    Item Type: Project Material |  55 pages |  1,421 engagements | 

  • 20. AN EVALUATION OF THE CONTRIBUTIONS OF SALESMANSHIP TO MARKETING OF CONSUMER GOOD...

    » CHAPTER ONE INTRODUCTION The act of persuading customers to by either a product, service or idea would be very difficult if not for the act of salesmanship Marketing can be defined as the managerial process involved in identifying, anticipating and satisfying customers requirements profitably. Survival of the fittest has become the order of things in the market. This is due to the variety of produ...Continue Reading »

    Item Type: Project Material |  60 pages |  1,394 engagements | 

  • 21. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

    » ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT CHAPTER ONE 1.0       INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuasion nature to existing customers or the generality of the populate. In communication system (through...Continue Reading »

    Item Type: Project Material |  52 pages |  0 engagements | 

  • 22. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

    » AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION CHAPTER ONE 1.1     INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing research comes play, accord...Continue Reading »

    Item Type: Project Material |  58 pages |  0 engagements | 

  • 23. IMPACT OF PRICING AND MARKETING OF BEVERAGE

    » IMPACT OF PRICING AND MARKETING OF BEVERAGE CHAPTER ONE INTRODUCTION 1.1              BACKGROUND OF THE STUDY Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The company should be tactful and dynam...Continue Reading »

    Item Type: Project Material |  51 pages |  0 engagements | 

  • 24. IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST F...

    » IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD INDUSTRY   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product display has been of immense value to a retail shops especially in the fast food industries. This is just and simply the exhibition of products or goods in a place where people can see it easily and be attracted. Displaying of the products in t...Continue Reading »

    Item Type: Project Material |  54 pages |  0 engagements | 

  • 25. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

    » IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the general public. For most companies and individuals, the question is not whether to communicate but ra...Continue Reading »

    Item Type: Project Material |  51 pages |  0 engagements | 

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