» ABSTRACT This project looked into the role of marketing co operative in economics development of Nigeria. (A case study of Rice Marketing Co operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co operatives in Ugbawka Nkanu "East and the management and organization …Continue Reading »
» Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunicati…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to ove…Continue Reading »
» Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short term or permanent basis. …Continue Reading »
» ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken.…Continue Reading »
» ABSTRACT It identifies the labour market and other factor largely outside the control of the individual employers. Industrial activities deals with success in the industrial relation is legally based on the knowledge on employees expectation, knowledge of development else where the current weakne…Continue Reading »
» CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is…Continue Reading »
» ABSTRACT The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca Cola Bottling Company is chosen as a study. Among other things to examine comprehensively are the various activities in significance…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of the fact that order individuals and organizations may have been involved in a …Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector such as long and short ter…Continue Reading »
» ABSTRACT A close look at the Nigeria insurance market indicate that the sale and purchase of term, assurance policy is declining. And this decline was assumed an unpro portinate dimension since the Nigerian’s independence in 1969, hence it calls for urgent attention. This research therefor…Continue Reading »
» ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business. Also the study was focused on analyzing and as…Continue Reading »
» ABSTRACT The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70 middlemen in t…Continue Reading »
» S CHAPTER ONE INTRODUCTION 1.1 Background To The Study The academic library serves as the brain of its parents' information. According to Aina (2004), the primary purpose of an academic library is to assist the academic environment's objectives in the areas of learning, teaching, and research servic…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Organizations work to accomplish a certain task over an indefinite amount of time. Organizations should strive for innovative and profitable methods of doing corporate practices to meet corporate goals in order to stay in existence for …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The importance of communication cannot be overemphasized. Communication has from the onset been a fundamental and crucial part of human existence. Without communication, humans cannot survive because communication is the only means thr…Continue Reading »
» CHAPTER ONE: INTRODUCTION 1.1 Background of the study Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be j…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Firms are putting a lot of effort into establishing and sustaining tight, cooperative partnerships with a small number of vendors, consumers, and channel partners in order to create long term competitive advantages. Firms generate value ac…Continue Reading »
» AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as C…Continue Reading »
» CHAPTER ONE INTRODUCTION The act of persuading customers to by either a product, service or idea would be very difficult if not for the act of salesmanship Marketing can be defined as the managerial process involved in identifying, anticipating and satisfying customers requirements profitably. Survi…Continue Reading »
» ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT CHAPTER ONE 1.0 INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuas…Continue Reading »
» AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION CHAPTER ONE 1.1 INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who…Continue Reading »
» IMPACT OF PRICING AND MARKETING OF BEVERAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organizat…Continue Reading »
» IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product display has been of immense value to a retail shops especially in the fast food industries. This is just and simply the exhibition of products …Continue Reading »
» IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the g…Continue Reading »
