1. AN EXAMINATION OF THE IMPACT OF TECHNOLOGY AND DIGITIZATION ON MARKET RESEARCH IN GHANA

» CHAPTER ONE INTRODUCTION 1.1 Background Of the Study According to a 2020 global research assessment of the global business climate led by Kantar TNS, a leading research firm, the insights engine was the most important feature a firm needs to continue good business growth (Redlich Amiray, & Higginbot…Continue Reading »