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Project topics and materials on "library product"

• 1. THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCT IN ACADEMIC LIBRARIES IN ...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Product marketing is critical for increasing sales and thus profit for the industry.However, in academic environments such as universities and colleges, the marketing of libraries and information is done through professional librarians who must envision that the reading public will become aware of their library services. Libraries are regarded ...Continue Reading »

  Item Type: Project Material |  53 pages |  2,790 engagements |