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Project topics and materials on "Iproject.Marketing Science Project Topics & Materi"

• 1. A CRITICAL EVALUATION OF THE IMPACT OF SALES PROMOTION STRATEGY ON CONSUMER BRA...

  » A CRITICAL EVALUATION OF THE IMPACT OF SALES PROMOTION STRATEGY ON CONSUMER  BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF MEDIA SYSTEM CONSULT)   CHAPTER ONE INTRODUCTION Background of the study Sales promotions have emerged as a crucial instrument for marketers, and their significance has seen substantial growth in recent years (Kotler & Keller, 2016). Retail enterprises use prices as a marke...Continue Reading »

  Item Type: Project Material |  54 pages |  1,352 engagements |