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1. AN EVALUATION OF PRODUCT BRANDING AND ITS CORRELATION WITH CONSUMER LOYALTY IN T...
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability of both developed and developing countries, including Ghana. Like many nations, government officials and telecommunications stakeholders in Ghana are diligently working to provide essential services, particularly in remote areas, as a means to allev...Continue Reading »
Item Type: Project Material | 54 pages | 1,695 engagements |
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2. IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN...
» IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON A CASE STUDY OF JUMIA CHAPTER ONE INTRODUCTION Background of the study Businesses across a variety of categories in almost every industrial sector have been utilizing digital tools to enhance their operations in the past several years (Bokša, Šaroch & Bokšová, 2020). It is widely believed that digita...Continue Reading »
Item Type: Project Material | 54 pages | 2,434 engagements |
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3. PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN TELECOMMUNICATION ...
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability of both developed and developing countries, including Cameroon. Like many nations, government officials and telecommunications stakeholders in Cameroon are diligently working to provide essential services, particularly in remote areas, as a means to...Continue Reading »
Item Type: Project Material | 54 pages | 2,073 engagements |