» ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimu…Continue Reading »
» ABSTRACT The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion,…Continue Reading »
» ABSTRACT This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food take Cil Water as a case study. The ultimate purpose of this study is to examine how good packaging service as a promotional tool in the solves and promotion of…Continue Reading »
