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Project topics and materials on "Impact of new product development"

  • 1. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TAB...

    » ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »

    Item Type: Project Material |  50 pages |  4,711 engagements | 

  • 2. NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES

    » CHAPTER ONE INTRODUCTION 1.0   BACKGROUND OF THE STUDY         New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm competitive in a changing market (Patrick, 1997). The consequence of product development have a direct impact on competitiven...Continue Reading »

    Item Type: Project Material |  50 pages |  5,622 engagements | 

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