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Project topics and materials on "Impact of marketing research"

• 1. CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION

  » CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,412 engagements | 

• 2. MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPAN...

  » ABSTRACT   This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,272 engagements | 

• 3. THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGE...

  » ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to determine whether marketing research is a better way of satisfying the customer needs to ascertain if r...Continue Reading »

  Item Type: Project Material |  50 pages |  5,050 engagements |